The New ABCs for Sales Leaders: Always Be Coaching

Recorded Webinar


Competition for talent is fierce, especially in sales. How do you engage and retain top talent? How do you impress new hires with a simple, yet effective onboarding experience? How do you teach reps without spending your entire day looking for coachable moments?

We have answers for you in this webinar, The New ABCs for Sales Leaders: Always Be Coaching. Sean Frontz, Global Practice Leader, Sales Performance at Performance Development Group, and Tim Kasida, Strategic Partnership Director at Allego lead this event to discuss the importance of "ever-boarding" and why sales leaders must always be coaching. You'll get advice on how to get your reps up-to-speed faster, use onboarding as a culture tool, and conduct bite-sized coaching without disturbing the seller's workflow.

During this webinar, you'll learn how to:

  • Evolve your onboarding program to reduce information overload
  • Use peer-to-peer learning to effectively coach
  • Keep front-line sellers productive, while supporting continuous improvement
  • Train your sellers to self-assess their own skills and performance

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About the Speakers

Sean Frontz

Global Practice Leader, Sales Performance at PDG

Sean Frontz is responsible for providing thought leadership and the design and implementation of transformational approaches that increase the performance of client sales cultures.

Sean has spent his entire career developing business leaders, first working with The Dale Carnegie Organization, and spending the last 18 years with Franklin Covey. Sean's experience includes executive coaching and working with many executives during times of tremendous change within their organizations.


Tim Kasida

Strategic Partnership Director at Allego

Tim has over 25 years of experience growing businesses through sales, alliance management and sales leadership positions at early stage and established software companies. Tim performed critical sales functions through IPOs at Exchange Applications and Unica Corporation. At Allego, Tim is part of a team focused on sales to and through Sales Training & Consulting companies. Tim is a graduate of Northeastern University.